Success stories

Jorge Seguel is a leading voice in digital transformation and business management, currently CEO and Co-Founder of StarkCloud, where he drives enterprise digitalization across more than 15 countries through advanced cloud solutions. Previously, he served as CEO of INXAP, where he strengthened the company's position in the SAP ecosystem across LATAM. His career includes key roles at SOLINT, where he built and successfully led the SAP Business One unit, earning awards for sales excellence and customer satisfaction. With a strong background in business management, Jorge has a proven ability to lead digital transformations and optimize commercial strategy at a regional level across LATAM.

Background

In 2019, our company faced internal imbalance after several years of rapid sales growth and organizational expansion. Although leadership had already made initial changes to reorganize operations, we still needed a stronger strategic outlook — including better planning and monitoring, stronger integration across management teams, and the adoption of sound business practices.

Looking to the medium term, we also recognized that gaining market share and improving efficiency would require internationalization — a path that would likely lead us to consider joining forces with a strategic ownership partner.

Solution

In partnership with Imppulsor, we conducted a commercial maturity diagnostic to assess how much control we truly had over our customer acquisition and revenue-generation process. The diagnostic examined the business end to end, reviewing our strategy, planning and monitoring capabilities, sales management resources, and the functionality and formality of our process architectures.

The findings and recommendations from this diagnostic led us to launch a business transformation program with Imppulsor. This milestone initiative established formal accountability and feedback practices at both the management and professional levels. As a result, we achieved stronger team alignment and more effective communication, enabling more efficient, cohesive collaboration. These improvements delivered meaningful gains in operational management and laid the foundation for sustainable long-term growth. The transformation also positioned us to successfully complete a merger and acquisition with H&CO Technologies in the USA in 2022-2023, taking our business scale to a new level. This strategic milestone underscores the program's positive impact on our ability to tackle challenges and advance toward our long-term goals.