Success stories

Yinette, an attorney by training, is an expert in developing and leading sales operations in the real estate sector, with extensive experience across Latin American and North American markets. Her deep knowledge of the real estate industry in the Dominican Republic spans residential and commercial projects as well as tourism and luxury developments.

She has led initiatives that optimize operations, improve the customer experience, and strengthen competitiveness in the market. She combines her legal background with business development and sales strategy experience, delivering solutions tailored to each market's dynamics.

Background

When we decided to open the Property Partners operation in Punta Cana, we knew it was not just about opening a new office — it was about building a solid operation from the ground up. We faced the challenge of strengthening a traditional business model with an approach that would set us apart from the competition, both internally and externally.

To succeed, we needed to define and formalize objectives, build a work culture that positively impacts the customer experience, and put in place financial and commercial planning that would let us scale without improvising, along with basic control mechanisms to ensure every step forward had direction and continuity. This was especially critical in a new and highly competitive market like Punta Cana.

Solution

That is when we began working with Imppulsor. From the start, their team helped us structure a robust, realistic business plan and gave us concrete tools to govern execution. We formalized key processes, put in place a functional structure tailored to the new market, and designed a dashboard that now guides our decisions with accurate, timely information. We also established a control and follow-up routine with the local team that keeps us focused, organized, and operationally disciplined. The entire effort was driven by a comprehensive, hands-on perspective, with ongoing support and clarity at every stage.

Thanks to this support, we now have a clear, aligned operation ready to focus on its growth. We defined measurable objectives, anticipated risks, and brought the team into an effective working dynamic that will pay off over time.  

The support from Imppulsor exceeded my expectations — and that is saying a lot, given how hard it is to keep up with the pace of a Dominican who is not a big fan of so much structure… but with patience, determination, and close follow-up, we did it. They remain a key asset to our operation.