Insigths

Autor: Rodrigo Prado | Managing Director & Founder at Imppulsor The results promoted by the prevailing business management models become feasible when the cultural change that any transformation entails is successfully overcome. Every great business transformation begins with a suitable plan,...

Autor: Rodrigo Prado | Managing Director & Founder at Imppulsor The customer experience -CX- is a general perception that the latter is formed after interacting physically, rationally and emotionally with any material or digital component, assisted by people or automated, of...

Autor: Rodrigo Prado | Managing Director & Founder at Imppulsor Sometimes solving the right problem is half the solution. In others, asking the right questions may be more important than answering them all. Solving the right problem is always important in...

Autor: Rodrigo Prado | Managing Director & Founder at Imppulsor Faced with the absolute lack of certainty, the mentality and temperance of the leader are the light that guides on dark and unexplored paths. The coronavirus pandemic is one of the...

Autor: Rodrigo Prado | Managing Director & Founder at Imppulsor The increasingly frequent occurrence of an economic crisis is as sure as every sunrise. Develop adaptive skills in the worst of the dark because, as in the tale of the gazelle...

Autor: Rodrigo Prado | Managing Director & Founder at Imppulsor The first thing is to recognize them as a business touchpoint. The second is to understand its potential to contribute to the customer experience and the product’s profitability. The first thing...